Pharmaceutical Business Development Strategies

At the seminar entitled RUSSIAN GENERIC PHARMACEUTICAL MARKET which was hold on January 18th, 2007 in Istanbul, TURKEY the CEO of Farmavita.Net  has presented lecture about strategies for pharmaceutical business development. Available strategists are presented as cost driven, innovation driven, market driven and those utilizing the power of alliances and networking. 

Speakers and delegates on the seminar were from leading pharmaceutical companies from Turkey, Russia and countries of southeast Europe. 

Lecture of Mr. Mauko were supported by Mind Map presentation.  Mind maps (or similar concepts) have been used for centuries, for learning, brainstorming, memory, visual thinking, and problem solving by educators, engineers, psychologists and people in general. A mind map is a diagram used to represent words, ideas, tasks or other items linked to and arranged radially around a central key word or idea. It is used to generate, visualize, structure and classify ideas, and as an aid in study, organization, problem solving, and decision making.

Below is the slightly shortened Mind Map of his lecture. Please, click here or on the Mind Map to  review it in "presentation mode"

• Jacobsen Pharma A/S (20/07/2010)
• Pharma Marketing 2010 (20/07/2010)
• In-licensing need for the Russian market (16/07/2010)

• Management Practice (03/03/2007)

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