7th annual Sales Force Effectiveness Europe Conference for Pharma

Do you have all the knowledge and contacts you need to increase sales and meet targets in the ever-changing and turbulent healthcare environment? Built on 7 years of success, the Sales Force Effectiveness Conference Europe is the only event that sales and marketing strategy innovators and leaders in sales and marketing need attend in order to find out the latest trends, network with like-minded peers and discuss common challenges. In healthcare environment where payors and government are under increasing pressure to cut costs and reduce spending and with a global recession looming, the pharmaceutical industry is under increasing pressure to deliver more value to it's customers, with less resources AND provide shareholder value. An impossible conundrum you may think.

However the key to the puzzle lies with pharma's commercial model. To counter-act the increasingly demanding customers and new and diverse stakeholders, leading pharmaceutical companies are changing their mindset and models of their sales and marketing strategies and teams.

At the 2008 event, we talked about what this model should look like and explored initiatives that touched on this methodology. The 2009 event will go beyond discussions and high-level ideas of what it should look like and instead, it will bring you facts, figures and results of what companies have actually done to re-align their business and deliver more value to their customers. We're not talking small step-changes, we're talking complete re-designs of long-standing sales and marketing models.

Read more...

• Eyeforpharma (12/07/2006)

---